How Do You Inspire Change? Insights from Green Shoots

Take One Action has been finding out about what kinds of films inspire people to take action in their lives.

Workshops held after three climate change screenings asked audience members how films made them feel and how connected they felt to the stories and issues shown.

Responses included the following insights:

• Audiences are more likely to connect with personal stories and characters than factual information.
• Confrontation can make a film exciting, but also distance the audience from the subject.
• People liked to see people like themselves on screen.
• Films that show constructive solutions inspire action.
• Films that show problems or contextual information may inspire further learning.

Lessons from the workshops will help inform Take One Action's work and should be of interest to film-makers and those using film to inspire change.

Responses will be published in the Green Shoots programme report to be launched at the Royal Botanic Garden, Edinburgh on 30 March, preceding our cycle-powered UK Premiere of 'YERT'. If you're interested you're welcome to attend, and should email .(JavaScript must be enabled to view this email address).

In the mean time you can read full transcripts from the workshops for all three features: There Once Was an Island, Just Do It and the Lightbulb Conspiracy.

Entered by Ric Lander

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