Radi-Aid: Africa for Norway

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Director: Radi-Aid | Countries of production: Norway | Year: 2012 | Length: 4 min
Language: English | Age: 12+ years

Africa For Norway challenges stereotypes exploited for fundraising purposes, calls for nuanced and balanced reporting of in Africa and developing countries with more respect from the media, and for aid to be based on real needs, not good intentions.

It does this through a slick and inspired campaign film calling for Africans to donate their unwanted radiators to save Norwegians from dying of frostbite.

This short parody of fundraising films became a viral video hit around the world, notching up millions of views.

These people aren’t playing around though. Their effort is a serious critique of misguided development, and of the Western media coverage which often accompanies it.
The Guardian

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