Back to the Start

The Bigger Picture
Director: Johnny Kelly | Countries of production: United States | Year: 2011 | Length: 2 min
Language: No dialogue with English subtitles | Age: 5+ years
Genres: Animation, Campaigns | | Regions: Global

Back to the Start depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the error of his ways and opting for a more sustainable future.


The soundtrack of the short film is Coldplay‘s haunting classic ‘The Scientist’ as performed by country music legend Willie Nelson. Both the film and the soundtrack were commissioned by Chipotle to emphasise the importance of developing a sustainable food system.

2012 Grand Prix for Branded Content, Winner

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