In this powerful campaign film from Greenpeace LEGO figures show the real impact our actions are having on the environment as an oil spill threatens to destroy the community of the LEGO Arctic.
WORD CHANGING CINEMA:
The film was released in an attempt to urge LEGO to cancel its partnership with Shell who were, at the time, planning to dig for oil in the Arctic. The impact of this film and surrounding three-month campaign was huge and as a direct result of growing public pressure LEGO announced it would not renew its contract with Shell while they Were active in drilling for oil in the arctic.
