Screening as part of TOAFF18
Environmentally-friendly electric cars, sustainably-produced food products, fair production processes… Can our purchasing power help save the world?
In this tongue-in-cheek two-hander, Austrian director Werner Boote and German author Kathrin Hartmann meticulously unpick some of the most prevalent ‘greenwashing’ myths at play today. They take viewers on a round-the-globe tour of corporate hypocrisy, to the sites of catastrophic environmental disasters and shocking land rights violations – all of which are harming humans, animals and the planet despite the glowing promises of effective self-regulation.
Far from disempowering, however, this exposé of our limited choice as ethical consumers reminds us that our power as individuals does not lie in our wallets, but in our actions and behaviours as voters, citizens and members of our communities.